Summit 2025
Motion graphics for Summit 2025's collage and halftone identity, with hand-lettered type treatments carried through the logo loop and the award moments.
- Year
- 2025
- Campaign
- Summit
- Client
- Power Home Remodeling
- Role
- Senior motion designer
- Discipline
- motion, brand-system
- Tools
- After Effects, Photoshop
- Turnaround
- TurnaroundOnly where it is impressive
Summit ran on collage. Cut-out photography, halftone, a grid texture and hand lettering, with each of the event’s values set as its own word, Powerful, Embraced, Valued, Pride, Happy, Seen, Unique and Included. Every word is lettered differently, in mixed colour and mixed type.
The hand-drawn marks are the other half. Crowns, circles, stars, arrows, hearts and scribbles, each drawn on and delivered as its own element with transparency, so other people on the team could build with them. The hero is the mark crowned and circled over the event dates, which is those pieces working together.
Final
Brief
Boards
Styleframes
Build
Delivery
Stills
Breakdown
- BreakdownProcess material
- BreakdownProcess material
- BreakdownProcess material
Storyboards
- StoryboardsProcess material
- StoryboardsProcess material
- StoryboardsProcess material
Styleframes
- StyleframesProcess material
- StyleframesProcess material
- StyleframesProcess material
In progress
- In progressProcess material
- In progressProcess material
- In progressProcess material
Loops
The hand-drawn marks, drawn in sequence as a kit
All eight value words, each lettered by hand
The photo slideshow, opening on the lockup
The photo slideshow, an event photograph framed in the identity
The collage logo loop
The collage logo loop with the lockup
The opener, the crowned mark on the grid
The transition wipe