AI ads for agencies

Finished vertical ads, five hooks at a time.

I'm Matt Rodenbeck, a senior motion designer with ten years across After Effects, Premiere and Cinema 4D. I built my own tool for short vertical ads. It casts an invented presenter, shoots the script in takes and cuts the ad, and I direct and finish every one myself.

I work white label for agencies that need more creative than their shoots give them. You keep the client and the brief, I just make the ads.

Hook 1. "Ten minutes. That's the whole workout." To camera.

Hook 2. The same line, over the timer.

Hook 3. The same line, mid squat.

Hook 4. "Too busy to work out?"

Hook 5. "Stop doing hour-long workouts."

One concept, five hooks: the same ad for Tenwise, a ten minute workout app, opened five ways. Three test one line against three pictures, two test a different line. The product is invented. This is a spec ad, made to show the work.

Opening 1. "One bag for your whole day."

Opening 2. "Three stops, one day, and you need just one bag."

Opening 3. "What if one bag could carry your whole day?"

Opening 4. "Stop switching bags. One bag can carry your whole day."

One concept, four openings: the same ad for Norrow, a backpack, opened four ways with Joakim, a second presenter. The product is invented. This is a spec ad.

The paid test

What: One concept in five hooks. The five share one body and differ in the opening seconds.
Formats: 9:16 and 4:5. Square 1:1 on request.
When: Two business days from the brief
Price: $450 flat
After that: $225 a finished ad, white label

How it goes

You send the brief, the product shots and anything the brand can't say.
I write five openings for one body and send them to you before I shoot.
Two business days later you have five finished ads in both formats, captioned, ready to upload.
You run them. I'd like to hear which opening held, because that decides what I make you next.

Why it works for an agency

No talent to book. The presenter is invented, so there's no creator to source, no shoot to schedule and no usage window to renew. The same face is there for the next ad and the one after.

Built for testing. Five openings on one body means the opening is the only thing that changes, so you can read which one held.

Finished, not generated. Every ad is directed, cut, graded and captioned by me, to the standard I hold event and broadcast work to.

Clean to run. The presenter shows the product for the brand and makes no personal claims, and each delivery comes with a note that it's AI-made, so you can label it wherever a platform asks.

A presenter of your own

I can build a presenter for one brand: a face, a voice and a look made to your direction. You approve them before the first ad is shot. From then on they appear in that brand's ads and nobody else's, and they look the same in the twentieth ad as in the first.

It adds one business day to the first order.

Or a real one. If you have a creator, founder or spokesperson who's willing, I can train a likeness of them and make ads without booking another shoot. It needs their signed consent, it adds one business day, and the likeness stays exclusive to them and to you. I keep the model, I don't share it, and I delete it if they ask.

Either kind of presenter is priced on request.

Terms

Changes: One round included with every order, back to you in one business day. A new concept is a new order.
Usage: Yours to run anywhere, paid or organic, for as long as you like. No usage window.
White label: I don't show your clients' ads or name them. My portfolio is my own spec work.
Mine: The tool, the models and the presenters stay with me.
Payment: The test is paid up front. After that, invoiced on delivery and due in 15 days.

How the tool works, start to finish, is in the Influencer Maker case study. The rest of my motion work is on the home page.

Email: matt@mattrodenbeck.com
Based: Philadelphia, remote anywhere in the US.

Finished vertical ads, five hooks at a time.FFFiiinnniiissshhheeeddd vvveeerrrtttiiicccaaalll aaadddsss,,, fffiiivvveee hhhooooookkksss aaattt aaa tttiiimmmeee...