About
I build the pipeline and I judge the frame that comes out of it.
I'm a senior motion and 3D designer, and I build my own tools. For the last two and a half years I've made motion and 3D for Power Home Remodeling's flagship events, the key art, logo loops and event brand systems that carry one campaign from year to year. Ten years in, the range runs from hand-drawn frame-by-frame animation to photoreal 3D in Cinema 4D and Octane, finished in After Effects.
The one I'd show you first is Backlot, a production tool I built for UGC ads. It casts the talent, plans a script into shots, renders the takes on my own GPU, checks its own frames and cuts the ad on a timeline that works like Premiere. It cut nine ads in its first two days, and it works because I'd done every step by hand first.
Behind it are an After Effects panel driven by a local language model, a hand-built generative video pipeline in ComfyUI, and the small utilities that get all of it into a real workflow. I design and direct those tools and the code is written through AI coding agents, which is how I work and how I'd work for you. It all runs on my own workstation, so AI video stays under real art direction and off someone else's servers.
I care about asset management and metadata because the pipeline doesn't end at the render. But the frame is still the point, and a decade of motion work is where the judgment for it was earned.
- Based
- Philadelphia, remote anywhere in the US.
- matt@mattrodenbeck.com