Matt Rodenbeck
Wireframe. Masked boxes stand where a record is still missing.Slot inventoryTurn off
All work

Quest 2025

Key art, 3D motion design and creative direction for Quest 2025, a massive sun resting on the jungle canopy, built in Cinema 4D and animated from dawn to night, a cycle that became the concept the whole festival was built on.

Year
2025
Campaign
Quest
Client
Power Home Remodeling
Role
Art direction and 3D
Discipline
3d, motion, art-direction, brand-system, generative, systems-design
Tools
Cinema 4D, Redshift, Forester, Insydium Terra, Midjourney, Kling, After Effects
Turnaround
TurnaroundOnly where it is impressive

The whole festival ran on one image. The key art is a sun the size of a building sitting on top of an expansive jungle, and the sun is in the scene. It’s geometry resting on the canopy, lit and rendered in Cinema 4D and Redshift, with Forester for the trees and Insydium Terra for the landscape.

The lighting is keyframed, so the image animates. Over a few seconds the sun moves from dawn through midday and dusk until it’s a moon over still water. That cycle became the concept for the event. Everything the design team made inherited it, and the festival walked people from day into night.

The screens came out of the same world. I used Cinema 4D renders as the base, Kling to animate them, and Midjourney to work out what the screens could hold. The finished loops put an environment, an icon and one of three states on each screen, the tagline, the lyrics or general information, cut both horizontal and vertical.

The renders sit beside the animations they became further down this page, because that order is the point. The craft made the origin and the generation carried it outward. My loops are tagged MR in the files, which kept my half of a shared screen system separate from Matthew Collamore’s.

The logo loop at the top of this page was the two of us as well. Most of the renders and clips in it are mine, some are his, and he cut it together.

Final

Final chapterdata/projects/quest-2025/chapters/*-final.md

Brief

Brief chapterdata/projects/quest-2025/chapters/*-brief.md

Boards

Boards chapterdata/projects/quest-2025/chapters/*-boards.md

Styleframes

Styleframes chapterdata/projects/quest-2025/chapters/*-frames.md

Build

Build chapterdata/projects/quest-2025/chapters/*-build.md

Delivery

Delivery chapterdata/projects/quest-2025/chapters/*-delivery.md

Stills

Breakdown

Storyboards

Styleframes

In progress

Loops