Nitro Create 2026
Motion design for the Nitro Create 2026 identity, a logo loop, lower thirds and a host slide built on ideate, innovate and create as a typographic system, monochrome and editorial where 2025 was a blue building.
- Year
- 2026
- Campaign
- Nitro Create
- Client
- Power Home Remodeling
- Role
- Senior motion designer
- Discipline
- motion, brand-system, generative, key-art
- Tools
- After Effects, Cinema 4D
- Turnaround
- TurnaroundOnly where it is impressive
The 2026 identity went the other way from 2025. The year before was a blue building, and this one is black and white and editorial, built on three words, create, ideate and innovate, each carrying a small x.
The mark is an X drawn in distorted lines, and the same line treatment renders the speakers as contour portraits. The logo loop runs through four beats, the X, the ideate ring, REMIX THE PAST and CREATE THE FUTURE on a record, and IT’S OUR MOMENT.
Omar Whittington set the first direction for the identity. I took it much further through visual development and built the motion, the logo loop and its four beats, the lower thirds and the host slide.
Final
Brief
Boards
Styleframes
Build
Delivery
Stills
Breakdown
- BreakdownProcess material
- BreakdownProcess material
- BreakdownProcess material
Storyboards
- StoryboardsProcess material
- StoryboardsProcess material
- StoryboardsProcess material
Styleframes
- StyleframesProcess material
- StyleframesProcess material
- StyleframesProcess material
In progress
- In progressProcess material
- In progressProcess material
- In progressProcess material
Loops
The logo loop's four beats, played at once
A ring of marks for the editors
The key art
A contour-rendered portrait, from the opener
A contour portrait styleframe
The type system, create and ideate
Innovate, the third word
The lower third, final design, the x wipe and the name between chevrons
An earlier prototype, the name on torn tape with the x
AI video of the event, generated in Kling by Andrew Spencer under my direction