Nitro Create 2025

Nitro is what Power’s business technology team builds, the internal chat and database every salesperson plugs into to do the job. So the key art had to show everything it reaches.

The N is a building cut open. In the key art it’s the office, the BT team at their desks under the Power diamond. In the loop it collapses and rebuilds as the warehouse, racks of windows and doors and the people moving them, then collapses again into a customer’s home. Office, warehouse and home are the whole arc of the business, and they’re the three places Nitro touches. Omar Whittington, the graphic designer on Create, built the layouts that carried it across formats, on my renders and under my direction.

The flythrough takes the same route at ground level. It goes through the office, past the diamond into the warehouse, out to a house and into its living room, before it pulls back to the NITRO CREATE lockup.