MoGraph BrandingMMMoooGGGrrraaappphhh BBBrrraaannndddiiinnnggg

Power bought a new audio mnemonic, and the brief was motion branding to fit it. Every concept here reacts to that track, building toward the click at its end and resolving into the final lockup on it. The audio is licensed third-party work, so the loops play silent here, but the timing is all built on it.

This was my proposal for Power’s logo animation suite, seven concepts with a different motion rule each. The mark is built from a single isometric plane that folds into the lockup. Each concept gets there its own way, stacking echoes of the mark, closing rings of colour around it, writing the services it stands for across the frame, or pressing it out of layered slabs.