HQ Soirée 2025
Motion graphics for HQ Soirée 2025, a vertical logo loop projected on the pillars of the Great Stair Hall at the Philadelphia Museum of Art, with the gilded huntress at the top of the stairs as its through-line.
- Year
- 2025
- Campaign
- HQ Soirée
- Client
- Power Home Remodeling
- Role
- Senior motion designer
- Discipline
- motion
- Tools
- After Effects
- Turnaround
- TurnaroundOnly where it is impressive
HQ Soirée was held in the Great Stair Hall of the Philadelphia Museum of Art, and the screens were the building. The loops ran vertical, projected full height onto the pillars either side of the stairs, with the gilded Diana standing on her plinth between them at the top.
So the loop borrowed from the room. The huntress is its through-line, painted in a gold wash, drawn in line under the wordmark, and walked in from a procession of statues until she’s alone on her plinth, the way she stands at the top of the stairs. Power’s own HQ building, the city from above and a pair of cheetahs come through in teal and gold brushwork, and each passage dissolves into the next across fifty-two seconds.
The photos further down are the room on the night. The styleframes after them are where the passages were worked out.
Final
Brief
Boards
Styleframes
Build
Delivery
Stills
Breakdown
- BreakdownProcess material
- BreakdownProcess material
- BreakdownProcess material
Storyboards
- StoryboardsProcess material
- StoryboardsProcess material
- StoryboardsProcess material
Styleframes
Styleframe, Power's HQ building in the teal and gold wash Styleframe, the huntress in gold Styleframe, the cheetahs over the brushwork Styleframe, the huntress on her plinth Styleframe, the statues in procession
The wide screen at the bar, three panels in the same system
In progress
- In progressProcess material
- In progressProcess material
- In progressProcess material
Loops
The lockup, the huntress drawn in line under the wordmark
The statues in procession, resolving to the huntress alone on her plinth
Power's HQ building in the gold wash
The spotlight signage, carried in the same wash