Matt Rodenbeck
Wireframe. Masked boxes stand where a record is still missing.Slot inventoryTurn off
All work

HQ Soirée 2025

Motion graphics for HQ Soirée 2025, a vertical logo loop projected on the pillars of the Great Stair Hall at the Philadelphia Museum of Art, with the gilded huntress at the top of the stairs as its through-line.

Year
2025
Campaign
HQ Soirée
Client
Power Home Remodeling
Role
Senior motion designer
Discipline
motion
Tools
After Effects
Turnaround
TurnaroundOnly where it is impressive

HQ Soirée was held in the Great Stair Hall of the Philadelphia Museum of Art, and the screens were the building. The loops ran vertical, projected full height onto the pillars either side of the stairs, with the gilded Diana standing on her plinth between them at the top.

So the loop borrowed from the room. The huntress is its through-line, painted in a gold wash, drawn in line under the wordmark, and walked in from a procession of statues until she’s alone on her plinth, the way she stands at the top of the stairs. Power’s own HQ building, the city from above and a pair of cheetahs come through in teal and gold brushwork, and each passage dissolves into the next across fifty-two seconds.

The photos further down are the room on the night. The styleframes after them are where the passages were worked out.

Final

Final chapterdata/projects/hq-soiree-2025/chapters/*-final.md

Brief

Brief chapterdata/projects/hq-soiree-2025/chapters/*-brief.md

Boards

Boards chapterdata/projects/hq-soiree-2025/chapters/*-boards.md

Styleframes

Styleframes chapterdata/projects/hq-soiree-2025/chapters/*-frames.md

Build

Build chapterdata/projects/hq-soiree-2025/chapters/*-build.md

Delivery

Delivery chapterdata/projects/hq-soiree-2025/chapters/*-delivery.md

Stills

Breakdown

Storyboards

Styleframes

In progress

Loops