Customer Bill of Rights
Hand-drawn 2D animation and motion graphics for Power's Customer Bill of Rights, my first project there, ten customer rights I illustrated and animated frame by frame, cut widescreen, vertical and in four short cutdowns.
- Year
- 2024
- Client
- Power Home Remodeling
- Role
- Senior motion designer
- Discipline
- motion
- Tools
- After Effects, CACANI, Adobe Fresco
- Turnaround
- TurnaroundOnly where it is impressive
The Customer Bill of Rights was my first project at Power, ten promises the company makes to every homeowner. It runs from Customer First through Ownership, Safety, Allocation, Respect, Punctual, Fair, Privacy and Quality to the Lifetime Guarantee.
It started as pencil thumbnails and went to boards before anything moved. The house carries the film, the same one in daylight for Ownership, with a truck out front for Safety and at dusk for the Lifetime Guarantee. The rights in between cut to hands, a phone, a watch and a laptop. I drew every illustration myself, and the hand-drawn animation, the knock on the door and the installer at the window among it, I drew frame by frame in CACANI and Fresco on the iPad before it went into After Effects.
It went out as a widescreen film, a full vertical cut and four short cutdowns for social.
Final
Brief
Boards
Styleframes
Build
Delivery
Stills
Breakdown
- BreakdownProcess material
- BreakdownProcess material
- BreakdownProcess material
Storyboards
Pencil thumbnails, the ten rights Pencil sketches for the opening The vertical boards, sketches turning into frames The widescreen boards
Styleframes
An alternate Customer First frame
In progress
- In progressProcess material
- In progressProcess material
- In progressProcess material
Loops
The widescreen film, in full
The vertical cut, in full
The knock at the door, into Customer First
Safety, the truck pulling up
Respect into Punctual, the handshake and the watch
The Lifetime Guarantee, the house at dusk