Spark 2024

Brand Spark is the brand team’s pitch session, and in 2024 Adam Gotter-Fulton and I took an odd idea straight to Power’s C-suite. Buy a derelict Victorian house, open it as a Halloween attraction with an influencer, then remodel it into a Power home, with the remodel as the payoff.

Adam designed the deck. I made the pictures of the idea, starting with a haunted house built in Cinema 4D with the Power sign on the tower. Then I took the real house through Runway’s image-to-image, haunted and then remodelled, and cut the states together in After Effects so one wipes into the next. Then we pitched it on stage together.

It didn’t go anywhere, and it was always an exploration. The part worth showing is the pitch, standing in front of the people who run the company with a strange idea and making it hold together.