Liveramp Technical Explainer
I was approached to animate a B2B technical explainer video breaking down Liveramp’s premiere customer data management system. Given brand guidelines to work from, I developed an on-brand system of modular, animated iconography to tell a high-level, engaging story detailing the benefits it can provide to a business.
Working closely with my friend and mentor Scott Clum, I storyboarded the visual journey with paper and pencil before I translated it into vector and ultimately animation.
The storyboard was a fun process here. I developed a number of iterations while closely taking in client feedback and considerations along the way. I ended up being able to distill their concepts down in a minimalist and easy-to-follow manner, and they were very happy with the result.
Sometimes you fall so in love with a project, you can’t help but explore other possibilities. Near the end of this particular work, I came up with another idea to pitch to the client.
What if we made use of this new animation style I had developed for them, but used it to create short social videos, breaking down technical concepts in a quick and visually pleasing way? The right shows the concept piece I created and designed to illustrate this idea.
