What Performance Means at Ford

During my time at GuideSpark, I had quickly gotten myself recognized enough to tackle their high-level projects. I was asked to handle this video, as the contract was running out with this client, and we wanted to reiterate the value the company provided to them. I designed a modular set of animation curves, defining an animation style (I’d consider it an extension of their brand), which would then be used by the rest of the motion design team for any future work for this client. I defined the visual approach, the photo adjustment procedure, and a slick, snappy motion style that kept audience attention. After the work, I was contacted by our sales team, who confirmed the client was more than pleased with our results, and they happily re-signed.