Banfield Pet Hospital
I was approached to animate an explainer video walking customers through Banfield Pet Hospital’s new curbside drop-off/pick-up service during the height of Covid. Working closely with their in-house design staff, I, along with my creative team at Quango Interactive, Inc., developed a suite of animated assets using provided vector artwork, which I then arranged into a narrative detailing the process customers should expect.
I was responsible for concept exploration, storyboarding, all animation and execution, and through my own proprietary modular workflow, was able to deliver their final product along with a set of reusable, flexible animated assets that could be employed in future video work reducing cost for both the studio and the client.
2,000 Layers later in After Effects, the piece took shape, the animations began to mesh together, and the client walked away with work they could put their name on and share proudly with their social audience.
My modular approach allowed our studio to retain our animated text package and an extensive library of animated assets specific to this brand and client that allowed for future work at a reduced cost.
